NEUROFEEDBACK
Your nervous system already knows
how to heal — we simply give it the environment
to do so.
PURE Wellbeing offers NeurOptimal® neurofeedback: a gentle, non‑invasive way to help your brain find its own calm, regulation, focus, and resilience again.
What is neurofeedback?
A simple way to think about
NeurOptimal®
No diagnoses. No forcing. No guesswork — just information, given back to the brain that's already doing the work.
Think of your brain as constantly listening to itself — noticing tiny shifts in its own activity, thousands of times a second, and adjusting. That's how it stays balanced without you ever having to think about it.
During a session, you simply relax and listen to music or watch a video while a few small sensors rest gently on your scalp and ears. NeurOptimal® is reading your brain activity, not sending anything into your brain. The moment it notices a shift in your brain's activity, it gives the tiniest audible pause in the music— a little nudge of information.
That brief pause is enough. Your brain notices the change, takes in the information, and decides for itself what to do with it — the same way it already handles everything else it manages without your conscious effort.
Over a series of sessions, many people notice their body settling into calmer, steadier patterns on its own: easier sleep, more even moods, and a nervous system that self regulates more effortlessly and recovers from stress a little faster each time.
Non-invasive
Nothing is put into the brain. NeurOptimal® only reads
and reflects activity that's already there.
No diagnosis required
You don't need a label or a condition to benefit.
This is brain training, not treatment.
Fully personalized, automatically
The system adapts to your unique brain activity in real time.
There's no fixed protocol applied to everyone.
Gentle & restful
Most people find sessions deeply relaxing.
Many simply settle in and rest.
Backed by two decades of research
NeurOptimal® has been studied by clinicians and researchers for over 20 years, including a five‑year clinical outcome study. Explore the full library on Zengar®'s official research page.
Sessions & packages
Find your starting point
Most people begin with a single session, then move into a package as they settle into a rhythm. Consistency is where the results build.
Single Session
$100
one session
A gentle introduction to NeurOptimal®
~30–45 minute session
No commitment required
10-Session Package
$800
$80 per session
Save $200 vs. drop-in rate
Ideal for building steady momentum
Progress check-in included
20-Session Package
$1,500
$75 per session
Save $500 vs. drop-in rate
Best value for ongoing training
Progress check-ins included
About PURE Wellbeing
Our mission
At PURE Wellbeing, we do not believe in forcing the body to heal. We believe the body is intentionally designed and created to heal itself when given the right circumstances, environment, and tools — so it is our mission to create a space where we can offer people an opportunity to reset their bodies in the most pure, natural way we were designed to be.
We will always take the path of non-invasive, gentle healing that gets to the root cause and gives long-term solutions. We do not believe in covering things up with the band-aid approach or taking the forceful approach — we will always treat the body with the gentleness, care, and respect that it deserves.
About NeurOptimal®
A different kind of neurofeedback
NeurOptimal® was developed over decades by Drs. Valdeane and Susan Brown, both clinical psychologists, and is produced by Zengar® Institute. Unlike traditional neurofeedback, it doesn't diagnose or push the brain toward a fixed target. It simply reflects real-time information about your brain's own activity back to you, thousands of times per second, so your central nervous system can notice its own patterns and reorganize in whatever way it needs.
It's registered with the FDA as a general wellness device, used by individuals, families, and practitioners around the world as a safe, drug-free way to support focus, calm, and resilience — without medication, diagnosis, or discomfort.
Check out their website for more information!
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